Here’s an exclusive e-book for you to read, absolutely FREE! Click here and see how you can leverage on CRM tools to help build closer ties with your customers.
The Stand-Out SME: Build a closer relationship with your customers through CRM is the second in a series of e-books aimed at offering insights and advice for small and medium businesses. This issue focuses on the importance of Customer Relationship Management (CRM) – why you should use it, how it has evolved, and how to best leverage on digital tools to forge closer relationships with your customers.
Fundamentally, CRM is all about being aware of a customer’s needs, and providing products and services to satisfy those needs well so that you can enjoy repeat business.
Read the full ebook to discover tips and the right tools that will allow you to complement your existing customer relationships efforts and maximise the potential of your next marketing campaign. Here is a brief selection of what you can read in the ebook:
The power to impress your customers with CRM
Find out why CRM is crucial in cultivating a good reputation that leads to repeat business or referrals for new customers. Learn how with effective CRM, your business can be more equipped to make a good impression on customers.
Implementing CRM for your business – the Do’s and Don’ts
Find out what considerations you should be wary about when you implement CRM software to build, retain and expand customer relationships.
How to generate leads online with CRM
Discover how CRM can help generate more leads through the use of personalised communications and feedback.
Social CRM (Part I) – Putting your best face forward
Read this to gain a brief introduction on how social networks such as Facebook, LinkedIn and Twitter have created more opportunities for businesses to learn more about their customers’ unique needs and wants.
Social CRM (Part II) – How CRM is evolving
A continuation of the previous article, find out the differences between traditional CRM, and social CRM; and why social CRM should be your next marketing focus.
How other businesses are already using CRM to better serve their customers
A look at how CRM has helped businesses across a variety of industries reach their customers to enhance business growth.
To read the e-book in its entirety, simply head over to the myBusiness website (login required). You can also access other exclusive content, SaaS apps, business insights, new business opportunities and discover great deals for office equipment while you’re there!