With many of 2012’s challenges continuing into 2013, Singapore’s SMEs are looking to enhanced productivity and opportunities in overseas markets to drive growth in the coming year.
As SMEs form their expectations and implement their plans for 2013, they must contend with a challenging business environment. The combination of an uncertain global economic outlook, rising costs and a tight labour market at home is cause for concern. For companies with the drive to grow and succeed, however, there are ample opportunities to improve operations, expand into new markets, and innovate new products and services.
Productivity will play an important role in business success as companies look to do more with their existing resources by streamlining processes and boosting efficiency. At the same time, revenue growth will be imperative to counter rising costs, and many companies are turning to markets around the region and worldwide to expand their customer base and drive new business.
In 2013, we will also see Singapore’s start-up community continue to develop, as entrepreneurs take up the challenge of turning their innovative ideas into emerging businesses. With strong support from the Action Community for Entrepreneurship, these start-ups will find themselves part of the growing ecosystem of enterprising Singaporeans eager to reap the rewards of building their own business.
As we look forward to an exciting and productive 2013, we turn to SMEs, as well as some of the organisations that support them, to share their plans and expectations for the year ahead.
Eileen Yeo, Director, M.I.C.E Global
We have many exciting plans for 2013 as we continue to grow our business in Singapore and overseas. We will be expanding our training business in Pakistan, where M.I.C.E Global made important inroads in 2012, and will also venture into the promising oil and gas markets in the Middle East. To address the challenging labour market, we will be focusing on developing our company’s HR function in 2013, which is critical given our high dependence on human capital. By improving our human capital management processes, we hope to be able to better motivate and retain staff.
Dr Zenton Goh, CEO, Cadi Scientific
2013 is off to a good start for Cadi Scientific, with strong customer demand continuing from last year. Building on the deployment of our solutions last year, we believe that Singapore, Thailand and China offer big opportunities for our infant safety, patient tracking and medical device interfacing solutions in the year ahead. We will also be exploring an interesting opportunity in South Korea. Overall, our greatest challenge in 2013 will be ensuring we appropriately allocate our financial and manpower resources to achieve fast yet sustainable growth.
Dr Gideon Ho, CEO, HistoIndex
HistoIndex made great strides in 2012, including receiving our first order from China and winning several industry awards in recognition of our innovative products and services. In 2013, we will be building on this strong momentum to achieve projected revenues of $6 million for the year. We aim to achieve this through a renewed focus on China, where we will open a representative office, and the opening of scanning and image analysis service centres in the US and Europe. As our technology continues to be validated and accepted in new markets, we will be working with our partners to extend our imaging platform beyond liver and kidney diseases to cervical and breast cancer.
Thomas Chua, Chairman and Managing Director, Teckwah
In 2013, we expect to see many of the challenges we face, such as price pressure from our customers and rising business costs, becoming more acute. To address these issues, we implemented 18 productivity improvement projects in 2012, including our Total Learning Plan, which instils the mindset in our staff that productivity improvement is everybody’s responsibility. We will continue to push ahead with these projects in 2013, as well as identify new productivity initiatives.
There are many exciting developments coming up, including the ramping up of our new plants in Iskandar, Malaysia, and Wuxi, China. In addition, we will be developing a new suite of specialised print services in anticipation of the opening of our Pixel Red print media hub here in Singapore, which is slated for mid-2014.
Hugh Mason, CEO, Joyful Frog Digital Incubator
2012 was intense for JFDI.Asia and the start-ups that joined our first seed accelerator programme. In 100 days, we took 11 teams of entrepreneurs from idea to investment, with more than 60 per cent raising an average of $540,000 in seed funding. Looking ahead, we’re excited to see more Singaporeans viewing entrepreneurship as a credible life-path. They sense the opportunity as another billion people come online for the first time in Southeast Asia. That’s the world into which we will launch 20 to 30 start-ups in 2013, mapping and teaching what we learn alongside them through partnerships with the Singapore University of Technology and Design and the Institute of Systems Science at the National University of Singapore. It’s encouraging too that so many multinationals want to join our innovation forums. This year I am sure we will see new models emerging as they link their market insights to the energy of start-ups and together co-create valuable new businesses.
Chan Chong Beng, President, Association of Small and Medium Enterprises
Going into 2013, we see the manpower crunch and rising cost of operations as the main challenges to the competitiveness and growth of SMEs. In 2012, the Association of Small and Medium Enterprises (ASME) extended its reach into the heartlands with the opening of the EDC@NorthEast, a collaboration between EDC@ASME and the North East Community Development Council to bring government assistance schemes and services closer to the neighbourhood shops and microenterprises in the North East District. Through EDC@NorthEast and other initiatives, ASME aims to help SMEs speed up productivity improvements and find alternative solutions to the issues they are facing.
Michael Toh, Managing Director, Air Division
There is no doubt that 2012 was a tough year, with local and global economic concerns affecting our retail business. However, there were several bright spots, including some positive developments in our export markets. The winning of the world-renowned iF Product Design award, as well as several other initiatives we have in the pipeline, will help us engage our customers better and enhance our brand recall – two key areas of focus for Air Division in 2013. Internally, a focus on improving our productivity is a priority, and on the product front, we will continue to create great designs this year!
Reproduced with permission from SPRINGnews February 2013 Issue. Published by SPRING Singapore.